Privacy policy

What personal data do we process?

Purchases

Purpose of processing

When you purchase lenses or other products, we will process your personal data to fulfill our contractual obligations towards you (see Terms of Use). Our purchase form identifies what information you must provide to us, in order for us to complete your purchase.

Legal ground

The processing is necessary to fulfill our contract with you (i.e. Terms of Use).

Storage period

Your personal data will be processed during the term of our contract including the full warranty period, and we will thereafter erase your personal data. The storage period applies also to any unsuccessful purchase due to lack of funds on your account.

Direct marketing

Purpose of processing

When you sign up for news and offers or make a purchase, we will process your personal data to provide the services as requested by you. Our direct marketing is based on profiling, which means that we will customize the information that you receive from us based on certain factors. We use the following types of personal data to compile a profile: gender, location, previous purchases, your behavior on our website, and/or previous behavior when receiving direct marketing from us.

Legal ground

The processing is necessary for our legitimate interests to maintain customer relations and to improve our services.

Storage period

If you opt-out or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. We will also erase your personal data within one year unless there is another legal ground for keeping your data (such as a valid purchase contract).

Support

Purpose of processing

When you request support through our support channels, we will process your personal data to be able to help you with the relevant matter.

Legal ground

The processing is necessary for our performance of the contract with you (i.e. Terms of Use).

Storage period

We will erase your data, within six months after the relevant matter has been resolved.

Checkout reminder

Purpose of processing

If you have initiated a purchase at our website and if you have provided your email address in connection therewith but have not completed the final step of your purchase, we will send you an e-mail with a link to your shopping cart for the purposes of reminding you of your uncompleted purchase.

Legal ground

The processing is necessary for our and your legitimate interest to remind you of your uncompleted purchase.

Storage period

We will erase your data within one month after the checkout reminder is sent unless there is another legal ground for keeping your data. One such legal ground is if you decide to make a purchase. You have the right to opt-out and you can do so by contacting SWATI at support@swati.com.

Browsing

Purpose of processing

When browsing our website, we will process your personal data to improve our website and for marketing purposes.

Legal ground

The processing is necessary for our legitimate interests to improve our website and for retargeting. Please see more under “Cookies”.

Storage period

Please see more under “Cookies”.

Fraud prevention

Purpose of processing

We will process your personal data for the purposes of carrying out risk analysis, fraud prevention and risk management.

Legal ground for processing

The processing is necessary for our legitimate interests to prevent fraud and to handle risks.

Storage period

We will erase any personal data used for this purpose on a six-month basis unless there is another legitimate interest for keeping your data. Upon a purchase that has been canceled due to fraud prevention, we will delete your personal data two years after the unsuccessful purchase.

Analysis of data

Purpose of processing

We will analyze your personal data, in order to compile aggregated tracking data (including to analyze visitors’ use of our sites by tracking information such as page views, traffic flows, search terms and click trough’s).

Legal ground for processing

The processing is necessary for our legitimate interest to create statistics over time.

Storage period

We will anonymize all tracking data where this is technically possible. When your personal data has been anonymized, it will no longer be considered personal data under applicable data protection laws. Opt-out is possible by contacting support@swati.com. Please note – we may store your personal data for a longer time than specified above when SWATI is required to do so by law, e.g. accounting laws.

When do we share your personal data?

Your Rights

The right to access

You may at any time request access to your personal data and to receive a copy in a commonly used electronic format.

The right to rectification

You are entitled to correct inaccurate personal data and to have incomplete personal data completed.

The right to be deleted (“right to be forgotten”)

Under certain circumstances (including processing based on your consent), you may request us to delete your User Data. Please note that this right is not unconditional.

The right to object

You have the right to object to certain processing activities conducted by us in relation to your personal data, such as our processing of your personal data based on our legitimate interest. The right to object also applies to processing of your personal data for direct marketing purposes.

The right to restriction of processing

You may under certain circumstances request from us to restrict the processing of your personal data. Please note that this right is not unconditional.

The right to data portability

You are entitled to receive your personal data (or have your personal data directly transmitted to another data controller) in a structured, commonly used and machine-readable format.

The right to make a complaint

You also have the right to contact the supervisory authority in Sweden, the Swedish Data Protection Authority (www.datainspektionen.se, tel. 08-657 61 00), regarding SWATI’s processing of personal information.

Cookies

Data Security