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IT'S A LOVE STORY

The story of SWATI starts with two people falling in love. Vishal Nanda meets Swati Verma. Boom. Like all great love stories, it transcends borders. Vishal is an experienced Swedish entrepreneur, Swati a well-known Indian makeup artist. He’s struck by her appearance and how it changes with every mood and occasion. A natural beauty one day. Dressed to impress the next. Yet she always looks like herself. Confident. Stylish. Remarkably enough, even her eyes seem to change. From bright to dark and back again. He asks. “Coloured lenses,” she replies smiling. The rest is, as they say, history.

BE YOUR OWN KIND OF BEAUTIFUL

Beauty is not about looks. Beauty is about self expression. Being proud of everything that’s you. Showing all sides of your personality. All the facets. All the nuances. Because true beauty has no set standard. Only the empowerment to change at will. From Hollywood starlet to natural beauty and back again. Breaking free from norms and boundaries. Free to wear what you feel. To be your own kind of beautiful.

SWATI, KNOWN AS ARCTURUS IN THE WESTERN WORLD, IS ONE OF THE BRIGHTEST STARS IN THE NIGHT SKY.

PRODUCT PHILOSOPHY

Because beauty has no set standard, we believe it should have no boundaries. That’s why we’re on a mission to develop products that allow you to express your own kind of beauty. Free from whatever ideals or limitations that norms, gender, and genetics try to impose on you. Swedish at heart, but with a global perspective, we’re on a relentless pursuit of style, safety, and ease-of-use. You shouldn’t have to wonder about how to use our products. Only how wearing them will make you feel.

Our Bestsellers

Multi-Purpose Lens Solution - Unique Formula for Coloured Lenses
Risparmia €1,96
Più venduti
Lens Solution

Formula esclusiva per lenti a contatto colorate

€14 €12,04
Green lenses (JADE) - Natural looking - 1 month
Risparmia €4,76
Più venduti
Jade

Lenti mensili verdi

€34 €29,24
Green lenses (JADE)  - Natural looking - 6 months
Risparmia €7,98
Più venduti
Jade

Lenti semestrali di colore verde

€57 €49,02
Lens Case and Tweezers - SWATI Coloured Lenses
Risparmia €0,56
Più venduti
Lens case and Tweezers

Accessori per lenti a contatto colorate

€4 €3,44
Blue lenses (AQUAMARINE) - Natural looking - 1 month
Risparmia €4,76
Aquamarine

Lenti mensili di colore azzurro

€34 €29,24
Blue contact lenses (AQUAMARINE) - Natural looking - 6 months Bright blue eye
Risparmia €7,98
Aquamarine

Lenti semestrali di colore azzurro

€57 €49,02
Graphite - 6 mesi SWATI Cosmetics Lenses - Graphite - Hover Image
Risparmia €7,98
Graphite

Lenti semestrali di colore grigio scuro

€57 €49,02
Graphite - 1 mese SWATI Cosmetics Lenses - Graphite - Hover Image
Risparmia €4,76
Graphite

Lenti mensili grigio scuro

€34 €29,24